Prospect visits that do not result in a sale generally fall into one or three categories.

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1. Unable to close due to customer issues like            credit, trade-in balance, or budget constraints.

 

2. Lack of product or product specifications like        color, trim level, etc.

 

3. Be back visitors – maybe a missing spouse,            need to wait for a tax refund, not ready – just

    looking, etc.

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Two of the three visitors are “strikeouts” – it happens, but it is part of the game. However, customers in category number three are now leaving your dealership with a Bee Back Survey. The survey deployment is controlled by the dealer. Offer the coupon to customers who are ready, and able to close, but are not ready… yet. 

 

What are your bee back numbers?  Let’s plan a trial period with our Bee-Back Survey and watch your sales increase with improved customer satisfaction too.